- Invest in a professional web design that is attractive and welcoming for visitors, just as you would a physical business. Focus on ease of use and site organization.
- Increase rapport and top of mind awareness by publishing a regular newsletter. Consider a "product of the month" feature that includes a special promotion on this item.
- Join a local organization such as a chamber of commerce, and consider becoming a part of a business trust program such as the Better Business Bureau (BBB) which can help you establish and maintain a positive track record in the marketplace.
- Build credibility with a company branded e-mail address, such as NickJ@companyname.com rather than a free email account like Hotmail or Gmail. When responding to inquiries, always use an e-mail signature that includes your contact information, including your company's name, website, and telephone number.
- Offer an interactive customer review section on your website and encourage customers to post comments about their experience with your business.
- Introduce the people or history behind your online business in a "company profile" or "about us" section.
- In addition to your e-mail address and phone numbers, provide a physical location (even one that customers may never visit) to ensure your business is real and legit.
Entries Tagged as online shopping
Building Trust Online
February 16, 2011 ·
Because online shopping lacks face-to-face interaction, it can be challenging for businesses to build trust with online shoppers. Here are a few ways to help prospects and customers build trust in an online business:
Tags: Advertising · customer satisfaction · online marketing · online shopping
