Entries Tagged as website design
When writing ad copy, it's important to think about your products and services from a prospect's point of view. Here are a few tips on how to write effective sales copy to reach your prospects in the Charlotte area:
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- Sell the sizzle, not the steak. Remember that customers buy benefits, not features. Don't assume a customer will understand that a 3Ghz computer offers blazing fast speed and efficiency.
- Put your copy to the test and view from a customer's perspective by saying "So what?" or "Why is this important?"
- Provide a compelling reason or unique selling proposition for customers to do business with you. Do you offer the best guarantee? The lowest prices? The fastest delivery?
- Include proof of results in your copy, such as credible testimonials.
- Avoid abbreviations, acronyms, and trade terms that your prospects may not understand. You don't want them to be confused or feel inept when reading your sales copy. It may seem cute to us LKN instead of Lake Norman or CLT instead of Charlotte, however, you do not want to assume that your prospect will always get it.Â
- Attract attention with a strong headline. Many readers will skim headlines to determine if they want to read the rest of your copy.
- Make the text easy to read. Break text into short paragraphs, use bullets or numbered lists, add sub-headers, and most importantly, don't waste words. Limit the amount of text and make sure each word you use conveys meaning.
- Include special offers, such as "Mention this ad and receive a 20% discount" or "Buy one, get one half-price before August 15."
- Include a call to action, which clearly states what you'd like the prospect to do next: go to your web site, call your business, complete the order form, etc.
For ad inspiration, flip thru a magazine or click around online. You'll likely notice that the effective ads are often deceptively simple.
If you'd like help writing or designing your next ad, give Heritage Printing and Graphics in Charlotte, North Carolina a call today. Our team of creative experts can help you create an ad that sells itself!
Joe Gass, President
Heritage Printing and Graphics
3601 Rose Lake Drive
Charlotte, North Carolina
704-910-9914
www.heritageprintingcharlotte.com
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branding · brochures · Creative Services · creative writing · Design Tips · direct marketing · Marketing Tips · website design · websites
